Supplement Business Report 2024

With 160 data charts exploring every aspect of the industry, the 2024 Supplement Business Report leaves no stone unturned to capture the complexity of the supplement market.

Category Dynamics: Explore the following six categories (vitamins, minerals, herbs and botanicals (e.g., combination formulas, single herbs), sports nutrition (e.g., powders, RTDs), meal supplements, and specialty supplements (e.g., collagen, probiotics, omega-3s, CoQ10) that make up the supplement industry. Dive into Sports Nutrition’s success as the fastest-growing category, closely followed by Specialty Ingredients.

Delivery Format Trends: Explore the diverse array of delivery formats shaping the supplement market. Track trends across 15 delivery formats, from capsules to powders, gummies to beverages, and see how these delivery formats perform in each sales channel. The rising popularity of hydration and energy drinks highly contributed to Sports Nutrition’s success as a category.